In order to make a good first impression on customers, vendors, and other entities – a logo has only a second to make a memorable first impression. A cheap looking design will make your company look cheap or unprofessional in the eyes of a customer.

Sometimes a graphic design can express or communicate more information than words can. Using professional and well-made designs can create a positive impression on your company and possible leads. Graphics are very important when it comes to expressing your business through a website, which is essentially your online storefront.

Graphics in relation to a website can negatively impact customer relations if it is not visually pleasing and user-friendly. A good design should include useful features, such as appropriate colors, legible fonts, and easy navigation. A website with poor graphics and design can translate to a customer checking out a competitor's site within a matter of seconds.

Poorly designed graphics can be cheap in the beginning, but cost you more money in the long run. If you have a poorly made design, it may not translate properly to print or other media formats, which will have to be reworked or redesigned, which can cost more money. It’s best to get it right the first time and not have the headache of worrying if your graphics will translate the way you want them to.